When it comes to creating sales pages, does it ever make you feel like you are back in school muddling through your worst subject (for me, math!)?

Today we are back in class, but lucky for me, I’ve got the teacher of the year (and also my dear friend) Melanie Duncan leading the way.

Today, you will learn the five elements that MUST be included in all sales pages. These will guide you through creating the right copy, attracting the right audience and most important, converting these leads into sales.

Before we get too far, I want to tell you about the incredible freebie I have for you on this. I’m sharing actual screengrabs from my most successful sales pages—a show and tell kind of guide you can use to create your own sales pages. Get that cheat sheet here.

Your sales page should showcase the value in your product and take your buyers on a journey. You want every single word and every single image to resonate with your perfect ideal customer.

With the five elements Melanie and I lay out for you here, you can create a template that will guide you through the process.

Here are some of the questions we are going to dive into:

• What is the most crucial part of any sales page?
• Do I know what imagery will compel my audience to buy?
• What types of testimonials do I need to curate?
• What are my product’s benefits and features?
• How long should my sales page be?

Remember, you’re not going to create a new sales page in one sitting, but I promise if you take the time to create your template using this formula, you will get outstanding results and never again will feel stuck creating your sales pages. Let’s do this!

The ultimate outcome of a sales page is to sell. We all know this. But, what you’re really doing is coaching your reader to become your client.

How?

The process for formulating a high-converting sales page is what I’m talking about today.

Your job as a coach/ teacher/ mentor is to not only have your customers’ best interest at heart, but to make your reader feel like they can shape a better version of themselves.

This special sales page formula starts with four questions that you MUST ask yourself before you start writing your sales page copy.

After you ask yourself the four questions, there are then four core points that every sales page must include.

In this episode, I crack the code and examine the art of the creating a brilliant sales page by divulging my 4x4 formula for creating results-driven copy every time. I go right into the strategy behind your sales page and what it is about your potential customers that you should always leverage.

The best way to dive deeper into your readers’ minds is with the “aha” questions. Now, I refer to these particular questions as “aha” because they are the ones that get right to where your readers’ hearts are.

If you know where their hearts are, you can better empower them to take this journey with you.

Remember people buy with their hearts not their minds. So, I provide you a roadmap for understanding your potential customers because a sales page is a different kind of conversation—one that is written from the perspective of the heart.

The good news is you don’t need to take notes today because I’ve taken the roadmap (the four questions and the four core points) and I’ve put them into a one-page cheat sheet for you.

Start learning about the 4x4 formula that will turn your sales page into the foundation of your potential customers’ lifelong success here.