Fri, 29 July 2016
I’m so excited to have with me Rachel Cruze, author of, “Love Your Life, Not Theirs.”
She is sharing her three money habits that, quite honestly, are right on the money! If you adopt these three amazing rules, your rituals around money management will empower you to see what is possible personally and help you grow your online business.
Now, I like to think I’m a smart girl. I run my own business. I’m a planner. I understand my finances.
I was blown away at how much one tip in particular changed my entire outlook and the way I managed money. And, then seeing how that affected positive change in my business—the results were fantastic.
That’s why I want to share this with you so badly.
You may have heard me say it already— but I believe that when growing your own business, it often feels that what’s personal is business and what’s business is personal. This could not be more true than for this very sensitive topic, money.
Money is one of the most important common denominators in the management of your business and your personal life.
These habits, once you adopt them, can truly help your online business grow.
So, do these questions sound like you?
Rachel’s first money habit will tell you some surprising realities about what you’re seeing in your newsfeed and WHY we compare what we see to our own story.
Then, she tells you what you should be thinking and how to flip the script to actually make it incredibly positive—personally and professionally. Rachel shares how to turn this bad habit into a good one.
The second habit:
You must have a plan for your money. Yes, I’m talking a budget.
Not knowing where you’re money is going can cause stress and anxiety. These pain points affect your personal life and your business evenly.
What’s personal is business and what’s business is personal.
Rachel’s second habit is based on the categories that everyone needs to include in their budget. It’s these SPECIFIC categories that make this habit so achievable. These categories are relevant for not only you personally, but for your business too.
Does your budget give you permission to spend your money exactly how you want?
Rachel’s does. I hear you—that sounds counterintuitive. I promise you it’s not.
And, even better you won’t feel guilty. I LOVE IT!
This MUST-DO habit will address both your work and your home budget and help your business grow!
This is the one that will give you the permission you need as a business owner to take risks. WHY?
Because this is the one thing you can do so that you are never forced to fail. If you have this, you will feel confident to go the extra mile, to go for launching your first course, to take that risk.
You work hard for your money. If you adopt this habit, are wildly patient, and make it a priority, it will pay off.
As a business owner, there will come a day when you will be able to reap those rewards from your hard work. Or, you will have the ability to save your business or your home because you did this one thing—and you did it consistently.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_121.mp3
Category:general -- posted at: 10:59am PDT
Thu, 28 July 2016
Are you looking to create amazing bonuses that will make your offer irresistible?
I LOVE getting bonuses when I sign up for courses. Just love it! Because bonuses are so vital and important for you to offer with your course, I’ve created this mini-workshop to give you the lowdown on developing bonuses that will get you results.
Why are bonuses so important?
AND bonuses are one of my favorite pieces to plan out because there’s always something MORE I want to include for my students. It’s a fantastic way to give your students that EXTRA special piece of value.
Now I’m going to tell you right off the bat, that you want 2-3 bonuses per course. I’ll workshop you through creating incredible bonuses for every audience and every course.
I’m taking the guesswork out of it so you have more freedom to work on your course.
Speaking of taking the guesswork out, have I got a freebie for you!
It is an awesome download that gives you five steps for creating extraordinary bonuses for your product EVERY TIME. You will be able to walk yourself through the questions you need to ask to create bonuses that are fully aligned with your product and will increase the overall value of your offer.
Get Amy's Must-Have Steps for Creating Extraordinary Bonuses
As you’re creating your next course, this mini-workshop is for you!
I also give you the sure-fire strategies that have worked to drive sales for me over and over again.
With this week’s episode, you will find that your next bonus offering opportunity will be smoother, and return the results that you have been hoping for.
It will breathe new life into your campaign and help you to set up expectations for your audience, so they know what’s coming.
You will also gain clarity on how to best handle a bonus associated with an affiliate launch and how to best align it with your products. This is something everyone who might work with affiliates in the future must hear.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_120.mp3
Category:general -- posted at: 9:00am PDT
Thu, 21 July 2016
Today I’m pulling the curtain back on a piece that can mean the difference between steady sales and your shopping cart catching dust.
I’m giving you the who, what, when, where and how of testimonials. These are especially helpful for those just starting out.
And, I’m also excited to give you a freebie that will make these strategies come alive for your business. It’s called, “The Anatomy of a High-Converting Testimonial.” I’m going to show you how to turn a bad testimonial into a good testimonial, and a good testimonial into an outstanding one. Your testimonials will shine with the help of this awesome tool.
Get the Anatomy of a High-Converting Testimonial
Now, why do you need a good testimonial?
Your credibility is everything when wanting your audience to trust you. Social proof is invaluable when it comes to this.
Testimonials are the best way for you to address objections or hesitations that you may be seeing.
Testimonials allow for your community members to speak up for you and persuade others to buy your product or sign up for your course. If you can have a quote from a community member on an opt-in or sales page, it can be the selling point for on-the-fence potential buyers.
Listen in and get started now!
The most important objectives when building your audience are that you want them to know you, like you and trust you.
Then you have the ability to capture outstanding testimonials that let potential new audience members know how amazing you are.
As I mentioned, in this episode we are getting into the who, what, when, where and how of outstanding testimonials.
Here are the first few spoilers I have in store for you in this week’s episode:
There are many people—outside of customers—that you might not have thought of who can provide you with testimonials. I tell you who those people might be for you and explain how to successfully solicit a testimonial from them.
When someone sends you a testimonial, you don’t need to use the exact verbiage they send you. Most people aren’t writers and don’t know what components go into an exceptional testimonial. In this episode I tell you how to work with your students to create an outstanding testimonial that will make you shine and convince potential students to buy your course.
Also, the components of a good testimonial are so, so important. I give you the framework for a perfect testimonial to ensure that every reference is a home run for your business.
Next, you can always be looking to capture testimonials. However, beyond that you don’t need to wait for your first course to complete before you start capturing kudos about your work. I have some strategies for you to get started collecting testimonials now.
There are some very strategic locations that your testimonials must live. I go into depth on where those are and what types of testimonials should live on those pages.
And, you may be thinking, this is all great, but how do I bring it all together to get an outstanding testimonial?
Well, I’m pulling back the curtain and telling you exactly how I’ve done this and how you can too.
I’m excited for you to start tackling these components now and start building your testimonial database! (Don’t worry, I share how to create a good database too.)
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_119.mp3
Category:general -- posted at: 9:00am PDT
Thu, 14 July 2016
Social media changes RAPIDLY and today we are exploring what’s working NOW.
My guest today is Dr. Axe, a certified doctor of natural medicine, doctor of chiropractic, and clinical nutritionist. However, he’s not here to discuss health. He’s here because his website attracts more than six million views per month and his Facebook page has more than one million followers.
This doctor knows what’s working in social media today more than some of the best social media experts out there today -and that’s saying a lot!
Dr. Axe has leveraged what’s trending and his incredibly strategic take on building the backend of his business to grow his company using social media. Everything about this is a home run.
Being engaged with your audience is the key to success. Knowing what’s trending in social media, knowing what your audience loves, knowing the latest information in your field are all components to growing your business online.
Dr. Axe, however, is actually a minimalist when it comes to his online presence. He doesn’t overwhelm his audience or sweat being everywhere online every day. I find this so refreshing and you will too!
When you’re just starting out, it’s all about quality over quantity and I’m giving you the keys to how to grow an engaged audience while focusing on quality.
You will learn how Dr. Axe has attracted more than one million Facebook followers, his philosophy on using social media platforms, strategies for niche-interest list-building, how to nurture your current email list, and what to teach in a webinar versus what to sell in your webinar.
During our time together, Dr. Axe answers the following questions:
I give you all of this and more in this action-packed quick conversation with the king of online business building.
I promise you this will not stretch you thin. In fact, these strategies will make you more efficient online. Thereby, freeing up more time for you to focus on your content.
AMEN to that!
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_118.mp3
Category:general -- posted at: 9:00am PDT
Thu, 7 July 2016
Do you want to know what Facebook ad retargeting is all about?
By the time you finish this episode you will not only have a deeper understanding of what Facebook ad retargeting is, but you will be ready to take the first steps to create your own campaign.
Rick Mulready, my good friend and an expert in Facebook advertising strategies, is back and together we are talking all things retargeting.
We jump right in, answering your questions about Facebook ad retargeting and how to start leveraging this strategy to get more sales.
Your questions also inspired a spirited discussion about the tech side of retargeting, the steps for setting up a campaign, and the ideal cadence for your retargeted ads based on your audience.
As our conversation progresses, we go deeper into the different strategies that you can use in your own Facebook ad retargeting campaign.
We start with the basics—explaining what in the world this Facebook retargeting IS and when you can (and should) use it.
Then, we go into how you can leverage a retargeting campaign and the benefits (more sales) that come from using it.
Next, we spend some time talking about how to determine the right audiences for retargeting and the different kinds of audience groups you can create. (The biggest asset of retargeting is that you are able to reach out to a more specific, warmer, unique audience.)
I’ll also share my own retargeting experience and tell you a little bit about how I first used retargeting and how I was able to create a smaller scale campaign, build my audience groups, and then leverage those leads to successfully sell something even bigger.
Facebook retargeting is an incredible tool. Take advantage of this episode so you can understand and apply these strategies to start your own Facebook ad retargeting campaign now.
Direct download: Online_Marketing_Made_Easy_Podcast_Episode_117.mp3
Category:general -- posted at: 9:00am PDT