I don’t know about you, but I’m the type of person who loves to pick up a book I’ve read a bunch of times already, read it again, and find new takeaways.

I love doing that, because I know every time I’m reading that book I’m in a different place in my life, making me see the insights in a new light.

In that same spirit: There was such an overwhelming response to the original episode I recorded on creating compelling bonuses, that I wanted to rebroadcast this episode, with a new take.

So not only am I teaching you the bonus strategies that have worked for me and my business, but I’ve got an all-new insight that I wanted to share that’s made a BIG difference in my launch results.

Here’s a little of what I’ll cover in this mini-workshop all about creating bonuses:

• Strategies that have worked to drive sales for me over and over again
• How to incentivize buyers to buy on cart open day (instead of waiting!)
• The best bonuses to offer for an affiliate launch

Then I want you to implement what you’ve learned in this workshop and download my worksheet—I give the five steps for creating extraordinary bonuses for your product EVERY TIME. This is a must have exercise to help you create bonuses that convert.

I also give you a new full-pay bonus strategy that worked for me recently. As promised in the episode, here is how I positioned the three group coaching calls:

And since I do not explain the live small group coaching calls on the webinar, I made sure to include some details about the bonus on the sales page:

So whether you are offering a full-pay, fast-action or 48-hour bonus, if you want to position your program or product to demand higher prices, get more customers into your program, and have a compelling way to get potential buyers off the fence, make sure to walk through this mini-training.

In online marketing, no one knows how to build a movement better than super entrepreneur Russell Brunson. You’ve probably heard me talk about his very popular software company ClickFunnels, but he’s also got a coaching company, a supplements company and he’s a best-selling author with a new book out called Expert Secrets (get your free copy at amyporterfield.com/secrets).

In this episode of the podcast, Russell shares some of the book’s juiciest concepts, including:

• Why 1,000 true fans are all you need to build a movement through your business.
• How to create a sweet spot in the market you serve and how to find new opportunities in it (because that’s where all the gold is).
• The rules you must live by to play like a boss.

You’ll find an amazing amount of practical strategies; from identifying your ideal market niche and leading them to create new opportunities, all the way to understanding the REAL reasons why people buy your stuff and why charging what you’re worth actually shows you care more than anything else. Through it all, Russell is soooo good at breaking down the consumer psyche and giving you the confidence needed to build the business of your wildest dreams.

I loved this book so much and I know you will too—that’s why I’m giving it to you for free. All you have to pay for is the shipping and handling. So make sure you go to amyporterfield.com/secrets to get your copy now. This offer won’t last long so make sure you do it NOW.

Facebook ad expert, Rick Mulready, is back to talk about a tremendous new Ad tool that he’s already leveraging to drive major results in his business.

If you’re starting to hear more about Facebook Messenger Ads, it’s for good reason. You’re probably one of the billion people who use the Messenger app to chat with family and friends instantaneously every day.

But what if an ad popped up from your favorite clothing store and just by clicking it you could ask about one of their new products? Better yet, what if a rep from that store gets back to you immediately.

BAM. That’s the beauty of Facebook Messenger ads for your customers. (It’s the first ad type that gets your ideal customer avatar talking with you instantly.)

Now for you, this means being able to answer questions or address objections to your programs and courses in real time, like during a launch when you’re trying to close more sales.

Today Rick and I go inside why this new format is climbing the charts and how you can take advantage of it right now.

In the episode, Rick talks about his experience using Messenger Ads for the first time. Make sure to listen to get all the details about how this ad below performed for him!

I’ve also included some screenshots of what the interface looks like when you’re creating the ad inside of The Power Editor. It’s super easy. You can check it out step by step below.

Step 1: Go to ads creation in Ads Manager or Power Editor.

Step 2: Choose the Traffic objective and complete your Campaign name, adset name, and ad name.

Step 3: Under the adset level, select website or messenger. Continue by Choosing your audience, budget and placement.

Step 4: At the ad level, Choose the Page you want to connect

Step 5: At the ad level, select your image/video and copy. Choose a welcome message. When people click on your ad, they will automatically be directed to Messenger and receive a copy of your ad and the welcome message.

*You can select any call-to-action button, in addition to ‘Send Message’. A Messenger icon will appear next to this call-to-action button in the ad.

*NOTE: Your ad to open conversations in Messenger won’t appear to people on mobile who don’t have the Messenger app.

So ready to tackle a new world of Facebook Messenger ads? Get all the starter details here—and don’t forget to sign up for Rick’s brand new webinar, “How to Create an Automated Facebook Ads System That Gets Leads & Sales Every Day.” I think we all need a bit of that magic!

Don’t you wish for a button you could push to get your creative brain synapses firing when it seems like they’ve gone on vacation?

While we’re waiting on that magic, I’ve got something to bring you back into the light because we’re all human, right? You may be the most creative person EVER, but for whatever reason, there are times when content inspiration is elusive and it is a battle to come up with something new.

This is especially true when you’ve been in the game for a while and feel like you’ve covered every angle of your industry. The good news is there are always more directions you can explore.

Here’s a quick tease of the strategies I talk about on today’s show to help you create new content when you feel less than gung-ho:

• I’ll tell you about how I just dusted off some old content and gave it a new fresh spin (and how you can do the same thing with your own pieces!).
• The sure-fire way I ALWAYS am inspired to create new content (it involves me first and foremost stepping away from my laptop…).
• You’re not alone in creating your content. In fact, you have a HUGE resource for new content that you may not have thought of...

Make sure you stay on until the end when I reveal the process I use to ensure I am always delivering top-notch content. If an idea doesn’t make it past one of these phases, I don’t do it. Period.

And check out my ‘10 Days of Inspiration’ one-pager freebie because, unfortunately, you can’t always wait for inspiration to hit you. You have deadlines. Sometimes, you have to hunt that inspiration thing down yourself. This will help get the ideas flowing, I promise!