Biggest Takeaways You Don’t Want to Miss:

• You KNOW you have to create “quality content” for your different outcomes—but how do you make sure that it is relevant and compelling, and the entire process doesn’t feel completely overwhelming
• Today I’m taking the overwhelm out of getting out weekly material plus creating content inside of your programs and promotions plus everything else you’ve got to think about by breaking down every single part of the content-creating process for you.
• Introducing: My six pillars of content creation process and how they help me stay focused with every content piece I produce.

When you start categorizing your content and just hone in on one or two things (versus the 30 things on your project plan!), you can do them much more effectively. With these pillars, I want you to know exactly what you’re focusing on for where you are in your business. No more second-guessing on what kind of content you need to engage your tribe, or build up to a promotion. I’ve put it all out there so you can take immediate action.

Oh and by the way, it may surprise you to know that I will often spend more time and energy working on my free content than on my paid content. And there’s a solid why behind that. (19:33)

Check out these highlights:

• How I create so much content in my business [00:38]
• The type of content that brings in my ideal customer avatars like bees to honey. [6:48]
• To freebie or not to freebie? (Or: How to know if my content will work best with a freebie?) [9:07]
• Content for the masses vs. content for your Tribe. [13:34]
• Who is social media content really for? [16:50]
• When to focus most of your content creation time into your free promo content. [19:33]
• The key lesson for creating paid course content. [25:10]
• The right time for paid bonus content. [27:45]
• Why I’m including paid relationship content in my six pillars (and what that even means!). [31:40]

Here's the '6 Pillars SlideShare' I promised in this episode: www.amyporterfield.com/6pillars

Biggest Takeaways You Don’t Want to Miss:

• Criticism—it’s inevitable as an online marketer and business owner. As an entrepreneur I’ve come across my fair share.
• You’ll run into your own criticism at some point (if you haven’t already!) and yes, it may get uncomfortable. So I want you to be prepared for it.
• Today I’m sharing with you my three-point approach to dealing with criticism in a graceful way (and saving your sanity and overall well-being).
• In the end, it’s all about how you face it. With the right strategies you can actually turn criticism into something powerful (15:19) for you and your business. It can even change HOW you do business.

When you are building your online business, you’re opening yourself up to a completely different world for feedback (in contrast to say, the corporate realm). And the fact is that total strangers may be giving you “input.” It can be daunting in the beginning, however if you can learn to face this feedback without taking it personal, then you will become that much stronger of an entrepreneur. Let’s check out those tips now.

Check out these highlights:

• Trolls are the worst, and you have to learn to deal with them. But what about when it’s from your audience, your clients, your students? [5:17]
• That one time I tried to make up for a “mistake” with a disgruntled fan and how it went very, very wrong. [6:13]
• How two of my students handled a flood of negative comments… [12:16]
• Sometimes criticism can actually be really helpful- depending on the delivery. [15:50]
• What I actually learned after that horrible experience dealing with criticism (and what I do now). [16:44]
• What about when you want to give feedback? [17:56]

This episode is brought to you by:
Free Masterclass: The Ultimate List Building Catch-up Plan

Biggest Takeaways You Don’t Want to Miss:

• I don’t know it all. That’s an incredibly humbling thing to say, but it’s the truth. I don’t know everything about business, and in fact, I’ve got my share of blind spots.
• That’s exactly why I surround myself with incredible peers, so I can have a go-to resource to solve for business challenges and help make big decisions. And I think a great way to find that sounding board is through a mastermind.
• I know there are no real silver bullets in online business, but a good mastermind comes pretty darn close. I think it can make the difference between success and total failure for you as a business owner.

So today I’m digging into masterminds—

• Why you should think about joining a mastermind
• How you know if you’re ready
• How to pick a great one

Plus I’ll talk about a big decision I just made to join a mastermind for 2018, why I’m signing up, and who’s coming with me.

By the way—if you know me, you know I’m always looking for inspiration. And a big thing about working with a mastermind is that the group members inspire you to take action, partly because you’re seeing them take action, and partly because you’re in this together, and want everyone to succeed. I’ll even share a specific example of how I inspired one member to get some serious things done for her business. (13:19)

Check Out These Highlights:

• The many reasons to join a mastermind. [7:54]
• A really good mastermind has members that do this on a consistent basis. [9:00]
• How do you know when you are ready to join a mastermind? The criteria to consider. [14:17]
• Three steps to help you find the right mastermind for you. [19:51]
• The elements that are crucial for me in joining a peer group. [25:17]
• Your must nots are just as (if not more) important than your musts. Here’s why. [28:44]
• End cap: Let’s talk about money and masterminds. [34:26]

This episode is brought to you by:
Free Masterclass: The Ultimate List Building Catch-up Plan

Mastermind/Group Coaching Resources:

Jeff Walker’s Masterminds
Jeff has two—a Launch Club and a Platinum group. Currently all spaces are full; for more information, email support@productlaunchformula.com.

Brendon Burchard’s Masterminds (2 levels)

Rick Mulready’s Accelerator Group Coaching Program

The Course for Completion Mastermind (for course creators)

*Note: At this time both of James Wedmore’s masterminds are full and therefore I am not linking to them in the show notes.

Biggest Takeaways You Don’t Want to Miss:

• Today, I’m going to make some confessions about my weaknesses in leadership.
• I’ve been thinking a lot about what it means to be a stellar leader, and ultimately, a VISIONARY.
• You’re going to hear me talk about the idea of being a visionary in this episode, and I’m also sharing my own mantra for 2018. Not only what it is, but also specifically how I came up with it, the questions I asked myself and how I plan on using this mantra to drive my year forward.
• Then I’m giving you an easy, three-step strategy (that I call my Three V’s) to embody your theme every year and move forward in the direction you want to go. (5:01)

As you listen to me figure out what I really want to be as a leader I want you thinking about this for yourself, and how you can implement these three steps and transform your business in the next year. Being intentional about setting my vision for each year has shifted the way I think about my business, and I want the same for you! Let’s start to work those visionary muscles...

Check out these highlights:

• See how one of my favorite TV characters inspired my theme. [1:54]
• How this all started with a simple quiz on an airplane ride. [6:58]
• One person I definitely look up to as the iconic visionary leader. [10:46]
• How to find your own visionary role model. [13:00]
• Being real and vulnerable doesn’t necessarily clash with being professional. [13:52]
• When your image online takes over your real-life identity. And how to prevent it. [17:38]
• How to actually manifest your vision. [21:22]